Be Intentional. Build Better Habits.

Potential makes your best habits easier — so you can master your daily routine.

So Much More Than “Habit Tracking”

Sure, Potential will replace your habit tracker. But there’s also fallbacks, auto-complete, accountability, and more — so you can build your system for building habits.

Master Your Daily Routine

Make time for what matters most. Structure your day, one intention at a time.

Jump right in.

With powerful integrations, your best behavior has never been easier. That makes all the difference.

Atomic. Tiny. Fallbacks. Keep the Habit Alive.

Add tiny versions to fall back on — so you can stay consistent, even when life gets in the way.


Buddy 🙌 🙌

In a world full of distraction, being intentional is a shared project. Let's do our best, together.


Better Choices,
Time Well Spent.

Redirect your attention to the things that matter. Understand what distracts you, and how you can change.

We can't show you what we're working on quite yet. Get inspired by our concept iOS 15, Humane →

Auto-Complete Your Intentions. Works Like Magic.

Automatically complete your intentions based on sleep data, mindful minutes, workouts, experience points, and more.

Reclaim Your Attention. Transform Your Life.

We become what we pay attention to. Potential centers your intentions, so you can focus on what matters most. Take control of your attention and reclaim agency over what you do, how you feel, and who you become.

On Your Team.

Potential, Inc. is a public benefit corporation committed to building humane technology. We make products that help you be more intentional — so you can become your best self and build the life you want.

Loved by Humans around the World

Dave Paola


Been using this app for a few months and I absolutely love it. Give it a shot if you want to free your mind from your phone.


Creative Director

My morning routines are now more beautiful than ever before. Potential helps me be my best self every day 💫



The amount of willpower depletion this stops is unbelievable. I can't believe this hasn't been done before.


PhD Student

I'm so on my shit today. Feels so good. Potential keeps me focused and held accountable.


Data Scientist

This app has been a game changer for me. Other habit tracking apps are passive, but with the integrations and ability to trigger shortcuts, Potential not only holds you accountable, but actually helps you to execute on your intentions. I can't wait to see where the team takes it next!

Better Choices Await