Unlock Better Choices

Potential is an app that helps you be intentional with your phone

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Technology can be designed to change your behavior. That's called persuasive tech, and there's a trillion-dollar industry successfully using it against you.

We believe technology can and should help us do the things we truly want to do.

The kinds of things that we know are good for us. Those that give us joy and meaning. Those that make us brilliant, happy, and healthy humans.

In times of exponential distraction, intentionality is hard.

Potential is designed to help you master it.